You’re busy! Focus on your business by hiring a social media manager

Your business is important to you, so you’re working overtime to ensure it flourishes. You’re wearing many hats to help your business grow, but what your business really needs is you - fully! It’s hard to be the CEO and the head of marketing, so maybe it’s time to let someone else help with getting your business out there and in front of the right eyes.

Hundreds of thousands of business owners all over the world are hiring social media managers to help them market their business. They don’t have the time, just like you, so they’ve found the right person to help them get their product or service on the screens of their target audience.

What should you expect when you hire a social media manager?

Expertise

A social media manager has the experience, education, and training in creating and marketing social media content. They know how to write content that speaks directly to your target audience, and they can also create beautifully branded graphics that consistently convey your business’ branding to your audience, so they know and remember who you are.

Another added time factor in social media creation is keeping up with trends and changes on all social media platforms. Social media managers have their finger on the pulse of the SM industry so you don’t have to.

They can create and implement a social media strategy

There’s a lot more to social media than just posting. You need a strategy! When do you post, what do you post, what’s the value in it, what’s your posting schedule, how will you target your audience, how will you keep your customers engaged, etc, etc, etc…

They will create a strategy that uses proven techniques to help you and your business grow.

There are so many social media platforms - are you prepared to master each one?

Facebook, Instagram, Tik Tok, Twitter, LinkedIn, Pinterest - there are so many social media platforms! Yes, you might use one or two of these, but do you use them all? Depending on your target audience, they may flock to Instagram, or maybe they mostly use LinkedIn, but mastering multiple platforms takes time and effort, which will deplete resources from your business.

A social media manager is already an expert on these platforms, so why not leverage their existing experience to help you grow your business?

Analytics

Do you know how to read analytics? Do you know how to act on their findings? You don’t want to keep posting content that’s not working. That’s a waste of your time. In order to avoid this, you need to have the knowledge to correctly analyze these findings and then create a strategy to continue to approve your analytics. This is a learned skill that social media managers already have.

Most importantly, you simply just don’t have the time

Planning social media content takes time and effort. You need to be consistent on social media. To succeed, you need to have a social media posting schedule and stick to it. You might have enough time to post a lot one week, but the next, you’re swamped and can’t post at all. Your engagement is going to suffer for this and you will get stuck in a continuous loop of ups and downs, and ultimately, you won’t grow.

You also need to set aside time to engage with your customers and the outer community. This means taking the time to like, comment, and share other users’ posts so you can identify and interact with your target market. All of this will take hours out of your week, and therefore, it will take precious time away from your business and what you really need to focus on. You’re an expert in your business/field, so let the social media expert help you with what they do best.

—

If you’re struggling to balance marketing with your business dealings, then maybe it’s time to hire a social media manager. I’m passionate about helping you focus on what you need to do, while also cultivating your online presence.

Please reach out to me so we can discuss your business and how I can help you! Book a consultation here.